Digitalization – New Business Models in the Cybersphere
“Many companies and entrepreneurs have not yet understood the scope of digitization,” says Uwe Weinreich, a digital entrepreneur from the very beginning who has been successfully active in the digital market since 1995.
Uwe Weinreich is not only an entrepreneur but also a book author and consultant and explains his view on digitalization in this interview.
This interview with Uwe Weinreich, recorded in 2020, still impresses with its relevance. Uwe Weinreich lays out principles of the current phase of digitization that have endured to this day.
Uwe Weinreich and Weert Jacobsen-Kramer discuss important aspects of digitization.
Contents of the podcast:
- Digitization is not yet understood
(1st phase of digitization: Computerization of the world & 2nd phase of digitization: Business model in the Cybersphere) - Networked Economy
- Digitization of value creation vs. new business model in the Cybersphere
- Cybersphere is an opportunity for SMEs
- Lean Start Up Method
- Co-creation in the Cybersphere
- Business Model Portfolio (Continuous Flow of Business Models)
- 4 core elements for new business models (1. strategy 2. products and service 3. digital distribution channels 4. internal transformation of the company)
- Digital Office/Transformation Office
- Smart budget allocation (1. Cost reduction in core business 2. Expansion/growth in core business 3. Investment in new business)
Duration: 24 minutes
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